If you want your site to appear much higher in search engine
results and people relevant to your business to land on your pages, long-tail
keywords are a formidable weapon.
So what is the long tail? What are the best ways to find
long-tail keywords to optimize your SEO? Here are our services. To know more, click here.
What is the long tail?
When it comes to organic SEO, there's one thing every
entrepreneur should know: it's hard to rank effectively and affordably on very
popular keywords. This is why we recommend, among other things, to bet on less
competitive and more precise keywords.
Less exploited, long-tail keywords generate less traffic.
However, at the same time, they achieve a higher conversion rate.
Much longer than the most searched keywords, long-tail
keywords are more specific and, therefore, more relevant words or phrases.
Whether you are rethinking your SEO optimization strategy or
are in the process of building a new website, it will help you to take this
into account. Opting for the long tail will allow you to better position your
site on Google compared to the competition. The long tail is also one of Internet
users' most used means to do research.
Google's robots offer results to users based on
their search, and we talk about the query.
If you have written an article on "cheap Nike women's
sports shoes", it's a safe bet that a user will come across your site if
they are looking for specific information on the subject. You easily understand
the interest of offering relevant content and correspondence with Internet
users' research intentions.
This set of words in quotes is called: long-tail keywords.
Used on their own, none of these words will generate qualified traffic, but you
will see that they offer a great conversion rate when bundled together.
Long-tail
The good news, there are a lot of simple and practical tips
for finding long-tail words.
Here are ten items that we have selected for you.
Ten effective techniques for finding long-tail words
1 - Google autocompletion
Autocompletion is also called "automatic completion".
This functionality is offered by search engines such as Google through Google
Suggest and Google Instant and offers query suggestions as the Internet user
enters.
Finding long-tail keywords on Google is pretty
straightforward. To do this, type the main keyword of your website on the
Google search bar. Thanks to the "completely automatic Google", word
ideas will be offered to you. Although these words are sometimes limited to 4
or 5, you can multiply your searches by typing one or more expressions. You
will therefore have a good base to build your long-tail and get more traffic.
2 - Google's related searches
Another effective way to find long-tail keywords is to use
the searches associated with your query. This trick is simple and not
insignificant, to find a few. Related searches are related searches that relate
to your topic. These searches were certainly made by other Internet users on
Google when you did yours.
These Google suggestions related to your theme will also be
found at the bottom of the results page. For example, type the keyword "robot
lawnmower" on Google. The search engine will suggest several long-tail
keywords at the bottom of the page. We note, among others: robot mower,
comparative 2019, robot mower comparative 2018, robot mower stihl, etc.
3 - Keyword suggestions using the Amazon site
Having good positioning on sites like Amazon is a real
challenge for e-merchants. To rank well on the world's leading online shopping
site is very interesting. In this context, one can use its search bar to
identify keywords. Just enter the main keyword of your business to see long-tail
keywords related to your products or services.
Using the long-tail keywords offered in your product
listings, you'll have a better chance of optimizing your SEO and generating
more traffic. The opinions of Internet users on e-commerce sites (Amazon,
C-discount, eBay, etc.) can also help you find long-tail keywords. Also, in
reviews, users will usually talk about the products' strengths and weaknesses.
In doing so, they will possibly conjure up relevant key phrases related to your
product.
4 - Long tail keyword research thanks to specialized Forums
To find the relevant long-tail keywords, why not go to the
specialist forums? You will certainly find good ideas there. As you will have
understood, you will have more chances of finding the expressions on which to
position yourself in relation to your targets by collecting ideas. To get to a
forum without wasting time, go to Google and enter "inurl: forum +"
followed by a generic expression, for example, "digital marketing".
6 - Wordle, an effective tool for finding long-tail keywords
Suppose you are looking for a dedicated tool to find
relevant keywords used by the competition. With Wordle, you have to copy, then
paste the text to analyze a set of keywords in a few seconds. The text can come
from a wordle document, an online article, an article, a listing, and others.
Additionally, Wordle can be useful in analyzing long-tail
keywords used by top-ranking competitor sites. It identifies the keywords and
their number of occurrences.
7 - SEMrush
SEMrush is a paid tool for researching long-tail keywords.
Even if it is not accessible to all budgets, it is an interesting SEO
application to have in its arsenal. Semrush lets you know what makes your
competitors successful while offering you long-tail keywords.
Also, its use is relatively simple. To do this, copy the URL
of the page to be analyzed and paste it on semrush. In a few seconds, you will
access a global report on traffic sources and the keywords. This data will
allow your web page to place the right keywords to rank on the web.
8 - Press release sites
On the internet, there are thousands of press releases. One
of the long-tail keyword research techniques is going to the sites that host
them and match your industry.
These releases are a great way to find the keywords. Often
of a purely marketing nature, press releases are in most cases equipped with
useful target keywords.
9 - Long-tail keywords with Answer The Public
Answer The Public is very popular today for long-tail expression
searches. This website will allow you to see the queries and questions that
Internet users are asking. Free, you need to enter a keyword to consult all the
questions Internet users have on the topic that interests you. The questions
are presented in a circle and graphically.
10 - Google Keyword Planner
You can access the keyword planner (keyword planner) only if
you have an account with Google Ads. Sign up for free to take advantage of this
made in Google tool to help you find ideas for key phrases.
Use it, click on "search for keyword and ad group ideas,"
and enter a trailing keyword. When the table appears, click on "Keyword
Ideas". Download the list that appears to obtain a table of figures.
Remove columns that won't be useful to you, and exploit long-tail keywords.
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