The Unique Journal

  Looking on the Internet will be the first instinct of 97% of consumers to search for a local business. Usage of local search strategies is very useful for small businesses operating and companies serving a particular region or location. Out of the 80% of users, a significant number (about 75% to 80%) use local search. So if you are not optimized for regional search, you are losing out on opportunities. What is Local SEO? Local SEO is all about creating a website that will help a site attract more visitors and raise brand recognition from local search engines. Some common tasks involved in local SEO include analyzing local keywords, improving a company's Google My The business page, and being included in local or business directories. Why is local SEO important? Here are some statistics that should answer our question while summarizing the effectiveness of Local SEO according to Semrush : 1.        46% of Google searches are for a local business. 2.        Looking on

  While many people think that SEO merely involves choosing the right keywords and using them the correct number of times, there are many things you will need to focus on beyond just keywords. You will need to think about the links you put in, your site's speed, and a host of other factors. Here are five tips you'll want to master first in search engine optimization. 1 Avoid mistakes You can put a lot of work into your website, but if Google can't get there to scan it, then you've wasted their efforts. To verify, start by opening your Google Search Console. Then look at the bug report. The errors are divided into site errors and URL errors. The most common mistakes you'll see include: DNS timeout - These errors indicate that your site did not respond to Google promptly. DNS Lookup - These errors indicate that the code is preventing Google from crawling your site. Old Sitemaps - Every time you update your website, be sure to update your sitemap to match the

  If you want your site to appear much higher in search engine results and people relevant to your business to land on your pages, long-tail keywords are a formidable weapon. So what is the long tail? What are the best ways to find long-tail keywords to optimize your SEO? Here are our services. To know more, click here . What is the long tail? When it comes to organic SEO, there's one thing every entrepreneur should know: it's hard to rank effectively and affordably on very popular keywords. This is why we recommend, among other things, to bet on less competitive and more precise keywords. Less exploited, long-tail keywords generate less traffic. However, at the same time, they achieve a higher conversion rate. Much longer than the most searched keywords, long-tail keywords are more specific and, therefore, more relevant words or phrases. Whether you are rethinking your SEO optimization strategy or are in the process of building a new website, it will help you to ta